Summary

Denmark and the Netherlands criticized Trump’s demand that foreign companies with U.S. government contracts eliminate diversity, equity, and inclusion (DEI).

Denmark called for a coordinated EU response, labeling the move a potential trade barrier.

The Trump administration sent letters to European firms—including in France and Belgium—warning they must comply with a DEI ban or risk losing U.S. contracts.

European officials condemned the letters, defending DEI as essential to corporate responsibility. The EU Commission is reviewing the situation, while the U.S. State Department called the effort a compliance measure.

    • smayonak@lemmy.world
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      7 hours ago

      It’s not even the worst ideologically driven madness Pushed on foreign nations. The George W. Bush administration used aid programs to coerce African nations to focus on faith based birth control initiatives (such as abstinence) during the HIV epidemic leading to absolutely massive numbers of infected across the continent.

  • PeteWheeler@lemmy.world
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    14 hours ago

    I can only imagine that EU is just quietly finding ways to not be dependent on the US right now.

    What Trump is doing/does is unacceptable. But US citizens have been groomed to accept everything from their perceived leader.

    EU has not been groomed to accept these things. They know to just ignore while they can and get ready for a trade war, cold war, or any sort of war.

    • aname@lemmy.one
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      20 hours ago

      I wish EU’s response was, that all US conpanies dealing with any government business in EU must comply to EU DEI rules

          • gravitas_deficiency@sh.itjust.works
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            14 hours ago

            They just did a thing that made child labor legal in FL, as a direct reaction to all the immigrant workers they usually take advantage of either getting deported, or fucking off somewhere else because they don’t want to be subjected to the tender mercies of ICE

          • curbstickle@lemmy.dbzer0.com
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            16 hours ago

            They sure are trying to.

            https://www.flhouse.gov/Sections/Bills/billsdetail.aspx?BillId=81923

            Some highlights:

            • Working before 6:30 a.m. or after 11 p.m. when school is scheduled the following day
            • Working for more than eight hours in a day when school is scheduled the following day (except on holidays or Sundays)
            • Working more than 30 hours in any one week while school is in session (though this can be waived by a parent or school superintendent)
            • On any school day, 16- and 17-year-olds who aren’t in a career education program may not be employed during school hours
            • Working more than eight hours in a day without a 30-minute break
    • corsicanguppy@lemmy.ca
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      15 hours ago

      or even “we regret your cultural requirements will prevent many business opportunities and hope you can find suitable replacement goods and services. We thank you for decades of mutually-beneficial trade and look forward to opportunities in the future.” ?

      • NABDad@lemmy.world
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        17 hours ago

        Yeah, I disinterested, “Who? Ronald Dump? Is this someone who matters?” Wouldn’t be bad either.

  • friend_of_satan@lemmy.world
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    23 hours ago

    I love that this article expands DEI into diversity, equity, and inclusion. It’s important to remember that diversity, equity, and inclusion are not primarily political devices, but a set of moral ideas meant to improve human wellbeing and harmony. DEI is used as a political device by people who are not driven by a desire for human wellbeing.

    • merc@sh.itjust.works
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      5 hours ago

      It’s also useful to ask “if you don’t support DEI, is it diversity, equity or inclusion you have an issue with?”

      Should certain people or certain kinds of people be excluded? Is that why inclusion is bad?

      What’s bad about equity? Should things be inequitable? Should certain people get preferential treatment? If so, which people and why?

      Or, is it diversity that’s the problem? Is uniformness important? Is it so important that it’s reasonable to exclude people who don’t come from the right backgrounds or don’t look a certain way?

    • nkat2112@sh.itjust.works
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      23 hours ago

      That is a very insightful comment and I thank you for sharing it with us all - and it bears repeating:

      Diversity, equity, and inclusion are a set of moral ideas meant to improve human well-being and harmony.

      Therefore, to be opposed to diversity, equity, and inclusion would imply that one is not driven by a desire for human well-being.

      I will remember this. Thank you. (Nice username!)

      • LwL@lemmy.world
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        1 hour ago

        As much as it sounds good, this is not an argument that will convince anyone who is against DEI (and honestly while DEI usually seems implemented quite well it’s not any better of an argument than “North Korea is called the Democratic People’s Republic of Korea, so they’re a democracy”).

        The people that are against DEI mostly fall in 2 categories. One is flat out racists, which have no issues being against these values. The other are those that believe that the implementation of DEI is in some way bad and discriminatory. This is ime often based on sensationalized news about a few edge cases or stories that were twisted to a degree where they’re basically made up. They don’t need to be told that diversity, equity and inclusion are good values, they need to be informed about the fearmongering being just that.

        Though with what trump is doing I suspect many of the latter category are already realizing that trumps version of “getting rid of DEI” is doing exactly the bad things they were told DEI does, so maybe we’re already mostly left with the racists.

      • Voroxpete@sh.itjust.works
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        18 hours ago

        They’re also just good business sense.

        Diversity, equity and inclusion are about making sure that you have a wide variety of perspectives represented within your company.

        Here’s a really dumb anecdote that illustrates the point; Flaming Hot Cheetos were invented by a Latino janitor. He came up with the recipe, pitched it to higher ups, and through some serious persistence managed to get them to give it a shot. It’s sold as one of those feel good stories about coming up from nothing or whatever, but the real takeaway is that it took a god damn janitor with the dogged persistence of a god to make that idea happen, because there was no one in the rooms where the decisions happened who was able to say “Hey, maybe we’d capture the Latino market better if we made flavours that appealed to them?” A more diverse company would already have been having these kinds of ideas. How much brilliance is being lost because of bad hiring practices?

        Diversity makes your business more effective. A diverse workplace can attract and keep the best talent. A diverse workplace can serve the broadest range of customers, and penetrate deeper into every market it targets. A diverse workplace can build a more healthy environment for all its employees, creating better productivity. These are all good things if you are a company that likes making money.

        • pohart@programming.dev
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          15 hours ago

          I love this example because flaming hot Cheetos are super popular outside the Latino market, too. I bet there’s not a middle school in the country where kids don’t love them.

    • virku@lemmy.world
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      23 hours ago

      TIL Equity isn’t always regarding to money. I thought the E in DEI stood for equality until now.

  • Kuma@lemmy.world
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    18 hours ago

    Every time I read news about Trump I always wonder what his end goal is. Because he sounds so much like those end users who says unreasonable things like “you need to add/fix/change this” if it is done then they always comes back for more because they didn’t get the end come they wanted and then it all turns out they wanted something that was reasonable (or not) but they demand changes that won’t do that.

    Is his end goal really getting more jobs?

    And I wonder what kind of jobs he wish to create because a lot of Americans seem to have many weird jobs already like just standing in a corner pointing in a direction or taking care of your filled form by walking 3 meters to another person with it.

    • barsoap@lemm.ee
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      6 hours ago

      Every time I read news about Trump I always wonder what his end goal is.

      Be adulated. Get a nobel peace price because Obama has one (for not inexplicable but inexcusable reasons)

    • PalmTreeIsBestTree@lemmy.world
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      12 hours ago

      His end goal is to become a dictator like Putin and turn us into serfs for the oligarchs while destroying the economy so his friends can buy everything up. Alternatively, he’s just doing whatever his pals tell him to do while he pisses away tax payer money in Florida.

    • tiredofsametab@fedia.io
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      12 hours ago

      His end goal is to increase his wealth, status, and power as well as punishing those who dare to disagree or make him feel smaller.

    • kent_eh@lemmy.ca
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      16 hours ago

      Every time I read news about Trump I always wonder what his end goal is.

      I interpret it as some combination of staying out of prison, getting richer, serving the demands of those who have blackmail on him and self aggrandization.

      • shalafi@lemmy.world
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        13 hours ago

        Every move he makes, every word he speaks falls under one of those items. Spot on!

      • Kuma@lemmy.world
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        14 hours ago

        So a desperat attempt to survive the shit he is in, while still being the hot topic by create emotional engagement? Sounds more like an influencer or a cult leader…

    • WanderingThoughts@europe.pub
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      17 hours ago

      Nah. What he wants is bossing others around and taking revenge on people and things that bothered him, or going after things he thinks give him an advantage. That’s usually by bullying people until they give up and do what he wants. His voters like DEI? Bully and force things until it’s stamped out. Justice convicted him, so break justice. Consequences for jobs and the economy, or even the law, don’t matter to him.

    • bingBingBongBong@lemm.ee
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      16 hours ago

      Every time I read news about Trump I always wonder what his end goal is.

      Maybe he is secretly suicidal

  • AbsolutelyNotAVelociraptor@sh.itjust.works
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    23 hours ago

    Eat shit trumpo.

    That’s all. That’s the only answer we should be giving the orange cunt. We need to consider the US an enemy country until things change, because that’s how they are treating us.

        • drcobaltjedi@programming.dev
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          21 hours ago

          I feel like every conversation with someone from another country I have to preface it with “sorry, I hate his guts too”

          • AbsolutelyNotAVelociraptor@sh.itjust.works
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            21 hours ago

            Just to be clear for you and the people replying on this thread, we don’t hate americans, we hate the asshole and his goons. I don’t think you in particular should say sorry, unless you voted for him or didn’t vote at all(while being able to), that is. But if you could vote and voted Dem, we don’t think you have to be sorry.

            Many hugs to you guys!

            • NABDad@lemmy.world
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              21 hours ago

              Just want to say, you absolutely should hate a large percentage of the American public.

              You shouldn’t hate all of us, but there are plenty worthy of hate.

            • kent_eh@lemmy.ca
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              15 hours ago

              we don’t hate americans, we hate the asshole and his goons.

              Though we are increasingly frustrated by those Americans who are sitting on their hands, and not actively trying to save their country from the self-harm it is currently experiencing.

            • drcobaltjedi@programming.dev
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              19 hours ago

              No, I know, but there appears to be a collective shame here over him. At least from everyone who knows better at least. This moronic con man with the IQ of pudding somehow won, again, but this time with the popular vote. And there’s not just the embarresment that he is, its also the long term damage he’s doing to our reputation. I don’t live that far from canada, and I have personally noticed the dip in the number of canadian plates I see around here, and it hurts. I have more to say but I feel like I’d just be ranting.

            • octopus_ink@slrpnk.net
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              16 hours ago

              Many hugs to you guys!

              🫂

              I’m no-shit sincerely happy to see the rest of the world putting their finger in his eye.

              Yes, any retaliatory action will affect us all, but we were already going to all be affected by the buffoonery that those people voted in.

              At least this way it will help get him the fuck out of power and limit his damage in the meantime. And not just Musk, Trump and his pet Vance too!

  • floofloof@lemmy.ca
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    22 hours ago

    The message is: don’t do business with the USA. Find other, more reliable trading partners. It may be a loss in the short term, but bowing to fascist imperialism and white supremacist ideology will be a much bigger loss overall.

    • OsrsNeedsF2P@lemmy.ml
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      18 hours ago

      Not really the message since the US pays big bucks for contracting, and these companies make a lot of money off it

      • CileTheSane@lemmy.ca
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        12 hours ago

        And they might decide on a whim that the contract is no longer valid for reasons made up yesterday.

        Doesn’t matter how much money the contract promises you if you can’t know if it’s going to be honoured.

        • OsrsNeedsF2P@lemmy.ml
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          9 hours ago

          Yea anyways. Back here on planet earth where people are making businesses for money, US contracts are hella worth it.

          • CileTheSane@lemmy.ca
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            9 hours ago

            Okay, I have a business offer for you: you deliver me a package of cookies every day and I’ll pay you $1 million at the end of the month. Great offer right?

  • Chris@feddit.uk
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    23 hours ago

    I’m pretty sure that eliminating DEI is against EU law, so I’m not sure how they are supposed to conform (and, of course, they shouldn’t). Maybe sue the US government for breach of contract and move on.

    • AbsolutelyNotAVelociraptor@sh.itjust.works
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      23 hours ago

      Suing won’t have any effect as the US can simply refuse to follow the rules. There is a simpler way: don’t do business with them. Let them find the hard way that the world can and will go on without them but they can’t go on without the world.

    • aleq@lemmy.world
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      22 hours ago

      Ericsson did it, so can’t be that much against EU law. Though maybe they can sneak around it by being huge and multinational?

  • Monkey With A Shell@lemmy.socdojo.com
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    23 hours ago

    So now he thinks he can make demands extraterritoriality, awesome. I don’t suppose he would make demands like ‘stop invading and murdering you neighbor countries and their people’ now would he? Nah, let’s drop sanctions from Russia and who is this Israel place that he was meant to stop from doing bad things, I haven’t heard much on them of late…

    • Rentlar@lemmy.ca
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      22 hours ago

      He can demand the world from Denmark and France, yet he can’t demand anything about the guy his admin wrongly deported to El Salvador?

    • anon6789@lemmy.world
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      22 hours ago

      But if the US asks for Europe to consider American opinions, wouldn’t that in itself be diversity?! Paradoxical! 🤔

    • Lupus@feddit.org
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      22 hours ago

      So now he thinks he can make demands extraterritoriality

      To quote the grandmother of a friend: “Wish into one hand and shit into the other, see which one is filled first”

  • huppakee@lemm.ee
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    21 hours ago

    Strong reaction from the Netherlands as well: “Meanwhile, a Dutch minister said she was not aware of any Trump orders to firms in the Netherlands, but warned that similar orders targeting Europe create “more uncertainty” for them.” /sarcasm