Donald Trump is the majority shareholder in Trump Media, which owns the Truth Social app. DJT shares fell 20% last week ahead of his New York hush money trial.
Regardless of their personal opinions, the fact of the matter is that this would still be, for all intents and purposes, the “offical” communications arm of the President of the United States. That commands a certain amount of attention regardless of who that is. Millions of people will be paying attention to what goes on there because his posts are suddenly official communications. Advertisers will advertise there, not because of support for the man, but because it’s essentially a very large captive audience.
There’s a difference between a social media network and a social media network that is also the official communications channel of the President of the United States. If you don’t think that will absolutely drive users, viewers, and advertisers (including those who just want to curry favor with Trump), you’re delusional. Trump will demand that the entire GOP move their accounts over to Truth Social (Because he will make more money), and the vast majority of the GOP absolutely will march in lockstep because they’re spineless cowards.
Regardless of their personal opinions, the fact of the matter is that this would still be, for all intents and purposes, the “offical” communications arm of the President of the United States. That commands a certain amount of attention regardless of who that is. Millions of people will be paying attention to what goes on there because his posts are suddenly official communications. Advertisers will advertise there, not because of support for the man, but because it’s essentially a very large captive audience.
Twitter also has a very large captive audience - yet their advertisers are running away
There’s a difference between a social media network and a social media network that is also the official communications channel of the President of the United States. If you don’t think that will absolutely drive users, viewers, and advertisers (including those who just want to curry favor with Trump), you’re delusional. Trump will demand that the entire GOP move their accounts over to Truth Social (Because he will make more money), and the vast majority of the GOP absolutely will march in lockstep because they’re spineless cowards.