"Fueling the growth in political ads this cycle is the presidential race, which has so far seen record primary spend on the Republican side.
More than $100 million was spent through September on Republican primary races, faster than any previous cycle, per political AdImpact, an advertising intelligence firm."
Apparently formula does something similar with thier team budgets. In that the League will penalize them for going over. With age of internet it’s crazy to spend billions.