Looking at her political views, you can see she is empathetic towards the French identity and favors (from her pov) patriotic ideologies. You can read more here: https://en.m.wikipedia.org/wiki/Political_positions_of_Marine_Le_Pen
It makes sense why the French people are choosing RN—globalization and neoliberalism created a lot of socioeconomic “losers”, and they’re getting their revenge by voting out centrists whose policies are to blame. This is even is clearer looking at the next party that’s winning right now, the leftist and anti-cap socialists.
This is the best summary I could come up with:
HENIN-BEAUMONT, France (AP) — In the former mining town at the heart of French far-right leader Marine Le Pen’s political strategy, her party’s electoral success Sunday came as no surprise to hundreds of supporters who gathered to see her victory speech.
Le Pen implanted herself in the northern town of Henin-Beaumont in the early 2000s, hoping to win over disenchanted voters feeling left behind by the new economy and growing tired of decades of Socialist local governance.
Overall, her National Rally and its allies won a third of the nationwide vote, official results showed, ahead of leftist coalition New Popular Front and President Emmanuel Macron’s centrist party.
Although France has some of the highest standards of living in the world, lower unemployment than it’s had in decades and a relatively low crime rate compared to its peers, discontent has simmered in some parts in the post-industrial era.
Her father, Jean-Marie Le Pen, ran a fringe political party, which too often relied on antisemitism and racism to provoke and draw attention, according to Stanford University professor Cecile Alduy.
Briois seems to have set aside some of his most extreme projects, such as building a coalition of mayors who are against migrants or a decree he passed to ban begging in the town center that critics said unfairly targeted the Roma population.
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