Well, it was the norm for websites, why would anyone expect it to not transfer over to every other conceivable platform like it has today? The fact that Apple made the first device that allowed people to put adware on a device in your pocket is pure happenstance, and I’m not even sure how true that is given the existence of Blackberry and early Windows Mobile devices.
That said, have you ever heard of WildTangent? Because they’ve been around for a loooong time, and were really attractive to poor and stupid kids like me that really started using the internet circa 2005 and wanted to play computer games.
why would the norm for websites be expected to transfer to apps rather than the norm for applications to transfer to apps? it’s not happenstance, developers didn’t hack ways to put ads in their software, then system was designed by apple specifically to make apps on the app store primarily ad supported. this was boasted by jobs himself when he introduced the iphone.
It wasn’t just the norm for websites, it was the norm for every single kind of established platform that offered “free” content; see TV, radio, and even our goddamn public roadways.
Apple did not create an ad platform for the iPhone when it was introduced. The iAd platform was introduced in 2010 with the iPhone 4 as “mobile ads done right” (well after Google’s acquisition of AdMob in 2009, and certainly after the iPhone launch in 2007). It was subsequently shut down in 2016.
Developers never needed to “hack” ways to put ads in mobile apps. Mobile ad platforms already existed at the time, and developers were happy to use them extensively once they realized that smartphones were becoming a truly mass-market product (just like TV advertising, imagine that).
Well, it was the norm for websites, why would anyone expect it to not transfer over to every other conceivable platform like it has today? The fact that Apple made the first device that allowed people to put adware on a device in your pocket is pure happenstance, and I’m not even sure how true that is given the existence of Blackberry and early Windows Mobile devices.
That said, have you ever heard of WildTangent? Because they’ve been around for a loooong time, and were really attractive to poor and stupid kids like me that really started using the internet circa 2005 and wanted to play computer games.
why would the norm for websites be expected to transfer to apps rather than the norm for applications to transfer to apps? it’s not happenstance, developers didn’t hack ways to put ads in their software, then system was designed by apple specifically to make apps on the app store primarily ad supported. this was boasted by jobs himself when he introduced the iphone.
It wasn’t just the norm for websites, it was the norm for every single kind of established platform that offered “free” content; see TV, radio, and even our goddamn public roadways.
Apple did not create an ad platform for the iPhone when it was introduced. The iAd platform was introduced in 2010 with the iPhone 4 as “mobile ads done right” (well after Google’s acquisition of AdMob in 2009, and certainly after the iPhone launch in 2007). It was subsequently shut down in 2016.
Developers never needed to “hack” ways to put ads in mobile apps. Mobile ad platforms already existed at the time, and developers were happy to use them extensively once they realized that smartphones were becoming a truly mass-market product (just like TV advertising, imagine that).