why would the norm for websites be expected to transfer to apps rather than the norm for applications to transfer to apps? it’s not happenstance, developers didn’t hack ways to put ads in their software, then system was designed by apple specifically to make apps on the app store primarily ad supported. this was boasted by jobs himself when he introduced the iphone.
It wasn’t just the norm for websites, it was the norm for every single kind of established platform that offered “free” content; see TV, radio, and even our goddamn public roadways.
Apple did not create an ad platform for the iPhone when it was introduced. The iAd platform was introduced in 2010 with the iPhone 4 as “mobile ads done right” (well after Google’s acquisition of AdMob in 2009, and certainly after the iPhone launch in 2007). It was subsequently shut down in 2016.
Developers never needed to “hack” ways to put ads in mobile apps. Mobile ad platforms already existed at the time, and developers were happy to use them extensively once they realized that smartphones were becoming a truly mass-market product (just like TV advertising, imagine that).
why would the norm for websites be expected to transfer to apps rather than the norm for applications to transfer to apps? it’s not happenstance, developers didn’t hack ways to put ads in their software, then system was designed by apple specifically to make apps on the app store primarily ad supported. this was boasted by jobs himself when he introduced the iphone.
It wasn’t just the norm for websites, it was the norm for every single kind of established platform that offered “free” content; see TV, radio, and even our goddamn public roadways.
Apple did not create an ad platform for the iPhone when it was introduced. The iAd platform was introduced in 2010 with the iPhone 4 as “mobile ads done right” (well after Google’s acquisition of AdMob in 2009, and certainly after the iPhone launch in 2007). It was subsequently shut down in 2016.
Developers never needed to “hack” ways to put ads in mobile apps. Mobile ad platforms already existed at the time, and developers were happy to use them extensively once they realized that smartphones were becoming a truly mass-market product (just like TV advertising, imagine that).