• garretble@lemmy.world
    link
    fedilink
    arrow-up
    14
    arrow-down
    2
    ·
    1 year ago

    Apple uses expensive film camera plus hundreds of thousands of dollars of “pro studio” equipment to make a video: no one bats an eye.

    Apple uses an iPhone plus hundreds of thousands of dollars of “pro studio” equipment to make a video: everyone goes apeshit.

    • Nogami@lemmy.world
      link
      fedilink
      arrow-up
      5
      arrow-down
      1
      ·
      edit-2
      1 year ago

      And it’s not even that much. The crane is probably rented.

      Staff costs aside you’re probably looking at $40,000 tops which is cheap cheap cheap for production costs

      And if you don’t have $40k, rent everything except the phone and make your movie. Easy.

      • abhibeckert@lemmy.world
        link
        fedilink
        arrow-up
        1
        arrow-down
        2
        ·
        edit-2
        1 year ago

        Apple wouldn’t be renting anything and the staff are probably very well paid.

        They pay professionals who could work in the best paid positions in the industry and get them to film year round on projects like this - it’s part of their R&D process for software like Final Cut Pro/etc.

        And it seems it’s also part of their R&D process for the iPhone camera.

        • Nogami@lemmy.world
          link
          fedilink
          arrow-up
          5
          arrow-down
          1
          ·
          1 year ago

          Everyone rents gear, from the biggest Hollywood films down. The biggest blockbuster you can think of was shot and edited on rented gear.

          Nobody buys a techno crane and just puts it in a storage room in Apple HQ.