The Electric Throne: BYD's Rise and Tesla's Response in the Evolving EV LandscapeThe electric vehicle (EV) market is experiencing a seismic shift. For years, Tesla reigned supreme, synonymous with innovation and luxury electric cars. However, a new challenger has emerged – BYD, the Chinese automotive giant, is rapidly gaining ground. This article explores the reasons behind BYD's remarkable rise, the contrasting strategies employed by the two companies, and what the future holds for this dynamic
One thing.
Tesla has never been known for luxury at all. I’d bet my ioniq phev was more luxurious and my 5 most definitely is.
Yeah, they’re known for performance and AI features. You don’t get a Model S for comfy seats or the suspension, you get it because it’s fast and can drive by itself. Look at the marketing, it’s all about the 0-60 time and the self-driving.
The Model 3 and Model Y are about branding (dude, you’re driving a Tesla!), and the Model X is about form factor and almost everything the S is known for. They’re not competing with Lexus and Cadillac, they’re competing with Porsche and BMW.
For US Market maybe yes, but countries like China, Brazil, India or any Asian country $40k car is a luxury
Luxury isn’t about price point. And last I checked, you couldn’t get a new tesla for 40k.
Saying that tesla is luxury is like saying that McDonald’s is fine dining.
Do yourself a favor and look up the comparable pricing for the ioniqs versus tesla. Tesla has always been overpriced (from factory) for what it offered.