A few years ago (linked for reference) a group of friends faked a fashion look to get access to an important fashion show. The narrative was that the industry is pretentious and can easily be trolled.
However, objectively they just proved that it is about creativity and not money. They actually showed that the industry cares more about art than being famous or rich.
Max Fosh went on to do a whole bunch more crazy shit, funny to see how he’s presented as this unknown guy here. His videos are a bit too young-coded for my old ass but I do enjoy watching one now and then.