Summary

Tesla’s European market share is declining sharply, with EU registrations dropping 40.9% in November 2024 compared to last year, and year-to-date registrations down 15.2%.

Including the UK and EFTA, Tesla’s registrations fell 13.7% this year.

The drop stems from reduced government EV incentives and growing dissatisfaction with CEO Elon Musk.

Despite Tesla’s decline, overall EV registrations in Europe have remained stable as competing automakers gain ground. Tesla remains the largest EV producer in Europe but faces growing pressure from rivals capitalizing on its waning dominance.