Getting your game noticed is a tricky business when you have to punch through the noise of the more than 10,000 new Steam games releasing each year. Young Horses, the developer of Bugsnax and Octodad, have found itself in an even trickier spot: Thanks to Google, people are expecting a Bugsnax sequel that doesn’t exist.
“We are not working on a Bugsnax sequel right now and I need AI bs to stop telling kids we are based on a wiki ideas fanfic,” Young Horses co-founder and president Philip Tibitoski tweeted earlier today. It turns out, through the wonders of algorithmic search result curation, Google’s featured snippets have been informing people that Bugsnax 2 will be releasing in October 2024, despite the fact that neither Young Horses or any other developer are making it.
Isn’t just summarizing the top/sponsored link instead of pulling from all sources the issue, though? Like sure, Fandom is gaming the SEO system, but why is the obnoxious Google AI that’s the first thing you see just pulling from one source?