Mass adoption won’t come easily. People treat social media just like broadcast and print mass media: they want to follow big names and brands. It’s a change in mindset looking for niche communities instead. Look at Bluesky, it didn’t really take off until big Twitter accounts moved and brought their minions with them.

It’s all about the instance. For the Lemmy instance I chose I had to write a few sentences. For mastodon I had to provide a picture of my SubGenius pastor card. I intentionally picked ones that had requirements.

This reads like an angry old man complaining how the internet was better back in my day. It may have been better, but it didn’t have every human being plus armies of bots. It was not user friendly. It was hard. So hard most people didn’t bother with much more than email. Neither is the fediverse easy. Facebook, xitter, reddit, Instagram etc… they are as easy as passively watching television or listening to radio. They require no thought, or even much interaction. There are so many trackers across the web that they already know you and what bullshit you’ll eat. That’s both their greatest secret to success and their greatest danger to society.