Signal is moderation.
Generating signal is moderating noise. The first moderator of any message is the person converting ideas into language. Understanding the interplay of how messages get moderated by the various layers they pass through is what media literacy is.
For whatever reason, when I’m hearing about Dems in the swing state I’m in, I’m hardly ever hearing why you should be excited to vote for the Dem candidate, but instead why the Rep candidate is so awful that you simply must vote Dem to stop them. Like, there was about a week(?) that Harris and Walz seemed to be coming out of the gate going “we’re gonna be so awesome, don’t even worry about the weirdos on the other side”, but then it became “please, it is of Vital Importance you do not vote for Trump, we promise Harris will be better than him”, and I just don’t understand why they changed.