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Joined 3 years ago
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Cake day: June 22nd, 2023

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  • disconnecting from legacy media

    I’d say this is a trend that has been going on - at least - ever since Eternal September began. Possibly even before if you consider things like the WELL, pirate radio, zines, cable access stations, and the DIY culture of the punks.

    It’s just maybe more common now to notice it and comment on it. Certainly easier for even the most lazy to opt out of mainstream media. Ironically, the very same types are ready to capture the lazy in the “new media” with even more controls and oversight than ever before. New boss, same as the old boss.

    I’m old enough to remember the ad agency types practically having an existential crisis in the late 80s/early 90s and their concern about being able to market to the “slacker” generation and that’s before the 'net.

    I guess they needn’t have worried so much - it looks like the capture is going quite well for Gen X and beyond…Gen X,Y,Z, and alpha all seem to be coralled into “social media”.