Not trying to defend Russia, but the concept of a Pyrrhic Victory has existed for quite some time.

It seems that Meta is low-key following the “everything app” goal that Elon Musk wanted for Twitter/X, tying products like WhatsApp, Instagram, Threads while at the same time distancing themselves from the Facebook brand.

For example, WhatsApp is a chat app that has been enhanced to have Business Accounts, which allows for Bots, Stores and Payments. Further integration with Instagram could potentially use these features to tie together content+business. Threads is an enhancement over Instagram to add textual content.

From other comments, it seems that there’s regional pricing in place. In Spain, it’s around 20 euros.