For context I’m in the US. The last time I used YouTube without an ad blocker, there were 2 ads back to back, and way too frequently. I tried watching on my PlayStation tonight, and not only are they more frequent, they’ve increased in quantity by 150%. It’s also very common for the last ad to last 2 minutes to over an hour long. What the actual fuck, why would anyone watch YouTube without an ad blocker at this point? It’s literally unwatchable

Edit: the amount of unsolicited advice in the comments is unreal. I don’t get ads on my phone or on desktop, I’m very aware of how to block them. I simply won’t watch YouTube on my PlayStation anymore. I’m not looking for suggestions, please stop with the recommendations.

    • DanForever@lemmy.world
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      10 months ago

      You…don’t believe it works like that? Ultimately a sponsor isn’t going to pay much if no one watches the spot. Advertising has always involved getting as much data as possible on how your ads are doing.

      I don’t have any one definitive link that will tell you “this is how it works”, but I’ve picked up a few things from the various discussions I’ve seen some youtubers have.

      • Herbal Gamer@sh.itjust.works
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        10 months ago

        Ultimately a sponsor isn’t going to pay much

        Neither will they if the platform goes bust through shitty practices.

        But in the short run, I’m not taking away anything from anyone.