When you said video game you brought to mind a broader context for me. We often associate “a name” (musician, CEO, comedian, etc.) with a brand. But when you truly think of the number of people and entire industry involved in producing said art, it becomes a somewhat different question. Not necessarily easier to answer, and I really like your health bar analogy. I think to some extent it depends on what you personally are getting out of your interaction with the product.

Always a fascinating philosophical question to ponder.