And Spotify didn’t advertise at paying users for almost a decade until, well, today.

Not that I’m a fan of the ridiculous “I tOlD yOu sO” posturing in this thread, given that it’s been almost a decade of initially groundbreaking and later reasonably high quality service.

One thing those commenters are right about though is: these companies will pursue profit to the bitter end and ads are a virtual inevitability for any major media platform.