I run a price tracker across ~25 EU hardware retailers (pricesquirrel.com). Same 153 GPU models, tracked daily for 90 days straight, no swapping products in or out.
For two months, basically nothing happened: €735 -> €750. Then over about 4 weeks, it jumped to €967, and it’s been sitting there ever since, €972 today, three months later.
Everyone’s talked about the shortage/price increases, I’ve read the same posts and articles as everyone else. But watching my own data confirm it, day by day, in real time, still doesn’t make it feel any less like the market just decided this is the new price and moved on without asking anyone.
Methodology, since someone will ask: “price” here is each product’s average across whichever 3+ retailers carried it that day, not the single cheapest price, not a shifting basket of whatever happened to be in stock. Same 153 SKUs tracked from day 1 to today
Is there any reason they are rising so much currently?
from what I’ve tracked, it lines up with the broader chip shortage story, component costs have gone up across the GPU supply chain. on top of that, the RTX 5090 specifically has extra demand from people running local AI models since it’s the best consumer card with 32GB VRAM, so it’s pulling on both gamers and AI/compute users at once.